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Tuesday03 August 2021

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Music’s Biggest Stars Rely On Shure During American Music Awards

LOS ANGELES, December 18, 2019 – The American Music Awards (AMAs), the world’s largest fan-voted awards show, relied heavily on Shure products for its worldwide broadcast. A live performance by Taylor Swift, who was named “Artist of the Decade,” featured a customized Shure Axient® Digital KSM8 microphone.

Shure Axient Digital was used for several performances, including Billie Eilish, Green Day, Camila Cabello, Post Malone, Ciara, and Thomas Rhett.

The audio team used 24 channels of Shure Axient Digital to power the artists at the AMAs.

“Axient Digital is quickly becoming the new standard for artists we see on all the award shows,” said Mikael Stewart, VP Special Events, ATK Audiotek, which handled FOH production for the awards broadcast. “I love its sound as a production mic. It has the reliability and quality we’ve come to expect from any Shure product.”

How to Save For Your Wedding Without Going Broke

Your wedding is probably the priciest, most complicated party you’ll ever spend money on. In 2017, the average cost of a wedding skyrocketed to $38,700, according to The 2019 WeddingWire Newlywed Report.

Navigating the planning process can be difficult when everyone seems to have an opinion on what traditions are necessary and what you absolutely need to do. Combine that with the FOMO from seeing picture-perfect weddings on Instagram and Pinterest, and you can find yourself in debt or despair (or, if you’re lucky, both!).

Luckily, weddings are scalable. No matter what prestige bridal magazines say, you can have a truly memorable celebration, whether your budget is $5,000 or $500,000. It just takes discipline and a clear-eyed vision of what you and your partner want in a wedding. Your idea of a beautiful and meaningful wedding may not include a tropical honeymoon, monogrammed wine glass favors, or matching bridal dresses — and that’s OK! What matters is that your wedding truly represents you and your partner-to-be.

We spoke to Jessica Bishop, founder of TheBudgetSavvyBride.com and author of “The Budget-Savvy Wedding Planner & Organizer,” and asked for her advice navigating the pains and joys of wedding planning.

The Case for Saving for Your Wedding

Putting all of your wedding expenses on your credit card may feel tempting. Instagram, Pinterest, and wedding magazines are filled with images of designer ball gowns, fairytale-themed venues, and professional calligraphy — and combined with the social and familial pressure for weddings to be perfect, taking on debt may feel like the best option.

However, at Reviews.com, we recommend exercising caution before putting a down payment on a venue you cannot afford.

Money is already a fraught topic for many couples. Combining your life with someone who may have a different history, philosophy, and level of education when it comes to money is difficult enough. In fact, money disagreements are one of the biggest causes of divorce in the U.S.

Starting your marriage in the red — especially if one or both of you already has student loans — could make matters more stressful than they need to be.

If the cost of a wedding feels too daunting right now, try scaling back the wedding or elongating your engagement. This is a better long-term decision than, say, racking up credit card debt or raiding your 401K or mortgage.

Big Deal is providing sound, stage and lighting for the 2019-2020 Promenade Music Series in Casa Grande!

Each event is completely FREE and features giveaways, food trucks, and a variety of great bands every other weekend. Bring a chair and join us at the Promenade at Casa Grande! 1005 N Promenade Pkwy., Casa Grande, AZ 85194

CHAUVET Professional Introduce Maverick MK3 Profile

SUNRISE, FL – Powerful enough to handle the demands of large concert venues, the new Maverick MK3 Profile from CHAUVET Professional also has the versatility needed to excel in a wide range of other applications from high-profile events and festivals, to broadcast projects.

A fully featured 820W LED moving profile fixture, the Maverick MK3 Profile has a blistering output of over 51,000 source lumens, giving it the punch to create intense aerial effects, specials and audience lighting at any touring show. In addition to this eye-popping output, it offers a plethora of high-performance features, including a 4-blade, fully wiping shutter system that can rotate up to 60° in each direction, for a total 120° rotation capability.

Adding to the fixture’s versatility are its precise CMY + CTO color mixing and a fast 9:1 zoom ratio that maintains a flat field, and even focus from 6 degrees all the way out to 54 degrees. Thanks to its two overlapping prisms, two gobo wheels, two frost options (super-light and medium) and an animation wheel, the fixture creates captivating static, and dynamic rotating and animation effects.

Drawing on this extensive array of features, designers can use the Maverick MK3 Profile to create an endless variety of looks to reflect different moods on the concert stage or event venue.

Shure Recognized By Good Design Awards

CHICAGO, August 7, 2019 — Reinforcing its rich history of product design excellence, the Shure MOTIV™ MV88 iOS Digital Stereo Condenser Microphone has been honored as a GOOD DESIGN® Award recipient. Hosted by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, the GOOD DESIGN Awards are the world’s most recognized public certification for consumer design excellence. It is also the foremost program for recognizing the best design talent and manufacturing across the globe.

“For more than 94 years, Shure has worked diligently to engineer and introduce products that meet the Company’s high standards for innovation,” said Matt Engstrom, Senior Category Director, Global Product Management, at Shure. “When we designed the MV88, one of our core objectives was to create a mobile tool that encouraged content creators to deliver premium content in real-time, and in the highest quality possible. We’re honored to be recognized for the team’s thoughtful, meticulous work in bringing the MV88 to life.”

Shure’s MV88 was the foundation for the Company’s line of next-generation microphones designed with today’s smartphone user in mind. Content creators turn to the MV88 for unparalleled performance and convenience without sacrificing quality, which is achieved by using the industry’s first mid-side stereo microphone with plug-and-play functionality for iOS devices. Creators, audio aficionados, and AV professionals also rely on the MV88 to record and deliver premium video and audio content in real-time. Flexibility in the field is crucial as well, and the MV88 takes this into account. The microphone element is mounted to a 90-degree hinge with built-in rotation that offers numerous positioning options, ideal for video applications while ensuring the best sound capture possible.

Shure Honored As One Of 2019’s Best And Brightest Companies To Work For

NILES, IL., June 24, 2019 — Shure Incorporated has been selected as one of the Best and Brightest Companies To Work For® by the National Association for Business Resources (NABR). An awards competition that honors employer excellence, Shure was selected for acknowledging its Associates as the Company’s greatest asset and for showcasing best practices across human resources and employee enrichment programs. It marks the 11th time Shure has received this recognition from the NABR.

An independent research firm evaluates each company’s entry, based on key measures in several categories, including Compensation; Benefits and Employee Solutions; Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment, Selection and Orientation; Employee Achievement and Recognition; Communication and Shared Vision; Diversity and Inclusion; Work-Life Balance; Community Initiatives; and Strategic Company Performance.

“Now with the war on talent hitting the door steps of the Best and Brightest, this achievement means even more than a year ago. As we continue to raise the bar, these companies rise to the challenge through their cultural innovation by maximizing their workforce potential,” said Jennifer Kluge, President and CEO, Best and Brightest Programs.

QSC Delivers Wide-Area Audio Distribution to Santiago International Airport

Q-SYS Ecosystem and AcousticDesign Series column loudspeakers help complete renovation at one of the busiest airports in Latin America

With over 20 million passengers flying through each year, the Santiago International Airport in Chile is one of the busiest airports in Latin America. With a major renovation and expansion in the works, the AV team chose QSC and the Q-SYS Ecosystem of processors, loudspeakers and amplifiers to deliver wide-area audio and paging distribution throughout the facility.

A redundant pair of Q-SYS Core 510i Integrated Core handles the AV&C processing throughout the airport. Should the primary Core enter a fault state, the secondary Core assumes full audio streaming and control communication with connected Q-SYS peripherals and third-party devices. This prevents any unwanted interruptions to audio, video or control that are critical to day-to-day operations.

Q-SYS features a software-based, multi-zone paging platform that enables native Q-SYS network page stations deployed throughout the airport. In total, the page stations support 256 network channels of live or delayed paging, page routing and store-and-forward capabilities without the need for additional control processing hardware.

QSC loudspeakers and amplifiers provide audio throughout the facility. Each of the 12 zones in the installation includes a redundant QSC CXD-Q Series 8-ch network amplifier setup, while the loudspeaker complement includes over 850 of the new AcousticDesign Series column surface-mount loudspeakers. The column loudspeakers offer better performance for high ceilings and reverberant environments like those found in the Santiago Airport concourses. The narrow vertical coverage pattern produces less audio excitation in these kinds of spaces, resulting in better clarity throughout the vocal range.

The PGA31 is an affordable wireless cardioid condenser headset microphone that delivers reliable sound quality for speech and live vocal performance applications.

Click here to view Shure PGA31 Rentals

It's no secret that the Phoenix area has some of the most spectacular fireworks displays and Fourth of July celebrations in the country. 

There are seven July Fourth festivals in the Phoenix area that never fail to capture the spirit of the occasion, and they are the largest and most well-attended events of them all.

Whether you're a local or you're visiting Phoenix from out of town, these are the celebrations to attend. Don't miss out on top-notch entertainment with nationally renowned performers taking the stage, family friendly activities and games, and of course the fireworks! 

Be sure to utilize the Valley Metro Rail if possible this year. It's your best option because parking at these well-attended events, and driving around restricted streets, will be challenging.

Fabulous Phoenix Fourth (Phoenix)

2019 Arizona Fireworks | July 4th Events Phoenix AZ

The City of Phoenix is, of course, the largest city in the state of Arizona and is in the geographic center of what is referred to as the Valley of the Sun, or the Greater Phoenix area. The Phoenix Fourth of July event is one of the biggest in the state and has one of the largest free fireworks show. It is usually televised. Typically, approximately 100,000 people attend this Phoenix Independence Day celebration.

When Is the Fabulous Phoenix Fourth?

July 4, 2019, from 6 to 10 p.m. Fireworks begin at 9:30 p.m.

Where Is It?

It is at the Steele Indian School Park at 300 E. Indian School Road in Phoenix (map). No vehicles will be allowed in the park during this event. This event is accessible by Valley Metro Light Rail. Check the July 4 light rail schedule information. Free parking is available at the light rail park-n-ride lots.

Is Automation Really the Magic Pill for Successful Events?

Despite what you hear online about how important automation is for event marketing and ticket sales, it’s not the magic success pill that many event organizers would like you to think. The reality is that automation is just one tool in your toolbox, and just like a builder can’t build a solid structure using just one tool, you can’t build a successful event using a single tool. It would be great if you could, but unfortunately, it takes more than just automation to build successful events.

Now, I know you’re wondering, “What are you talking about, Gary? What do you mean automation isn’t enough?” Let me give you some examples to explain what I’m talking about and how it affects you and your events.

Example 1

You’ve invested in an online ticketing software because the salesperson convinced you your event would fail if you didn’t connect your Facebook Page to your ticketing platform and add the Facebook pixel to your ticket sales page. “Facebook is the most important place for you to promote your event,” he said, “so you have to have access to this feature in your online ticketing software!”

You listened to him and used his platform to ticket your event, but ticket sales didn’t come rolling in. You placed some Facebook ads and integrated your Facebook and ticketing software accounts correctly! What went wrong?

I’ll tell you what went wrong – you relied on automation alone.

Example 2

An event marketing agency tells you they’ll help you with your email advertising, so that you can promote your event to the right audiences. You pay the agency and see new emails written and a landing page designed. However, you’re not getting a boost in your ticket sales. What went wrong?

Again, you relied on automation alone.


Automation alone won’t make your event a success. Instead, you need a blend of automation and human touch to reap the rewards that automation offers. Think of it this way – if you hand someone a complex tool they’ve never used before and tell them it’s great because it will make their job easier and faster, they’ll love it. However, if they don’t understand how to fully use that tool, they’ll be paying for something that won’t deliver the results they want and need.

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